The William Wrigley Jr. Company was founded in 1891 to sell soap and baking powder. It started packaging gum with its baking powder the following year and the company reorganized itself as the gum ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...