The mass of real-time data being generated throughout the supply chain holds the promise of new insights, and analytics can help optimize both internal resources and the upstream supply chain.

How quickly can we act on what we learn? Who will lead? Wanted: Analytics Guru The role of chief information officer, already broad and complex, is changing exponentially. Cloud, mobile ...

For operators looking to maximize existing hardware and technology investments during this uncertain economic environment, an AI-driven prescriptive analytics engine may be the right option to ...

In each of these case studies, taking the time to look at their analytics data unlocked enormous unrealized potential in the client’s paid search account. The only question is, what treasures ...

Next, diagnostic analytics delves deeper into the data to figure out why specific events or trends happened. By looking into root causes, it provides greater context and adds depth to our ...

Is Google Analytics really powerful enough to influence Google search results? Let’s take a closer look. The most basic relevancy signal is that the content contains the same words as the search ...

He suggested the government should share with the industry a forward-looking spending plan for commercial imagery and analytics services, which would likely spur private investment, said Garcia.

Here are five things to look for when choosing a marketing analytics partner. 1. Objective, third-party perspective When choosing a measurement partner, consider the company’s core capabilities.

Investopedia / Joules Garcia Data analytics is the practice of looking at raw data in certain ways to gain information. Many of the techniques and processes of data analytics have been automated ...