Maslow's hierarchy is a psychological theory explaining levels of human needs. Physiological, safety, love, esteem, and self-realization are various levels mentioned in the theory.

What is Maslow’s hierarchy of needs? We explain the commonly circulated concept with some examples of how it translates in the real world.

Establishing a clear visual hierarchy is key to creating a well-optimized web page. But how do you achieve the right balance? In this article,I’ll look at ...

Basic brand guidelines are no longer enough. Today, companies that invest in a visual language can boost their engagement, quality, and conversions.

If a visual element needs reworking, they can make adjustments and upload to VAS for further analysis until they have met their visual hierarchy goals. VAS also provides an overall analysis of a ...

The Primary Visual Cortex Also known as area V1 and Brodmann area 17, the primary visual cortex is located in the brain's occipital lobe.

While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users effortlessly toward the intended goal.

To efficiently navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. In the era of rapid web browsing and content ...