Search Engine Land » SEO » Robots.txt and SEO: What you need to know in 2025 Chat with SearchBot Please note that your conversations will be recorded. The Robots Exclusion Protocol (REP ...

Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance.

David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. For three decades, a ...