Specifically, it leveraged programmatic signals like location, demographics, and browsing behavior to tailor specific animal images to its audience. If users were interested in large dogs ...

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look ...