Specifically, it leveraged programmatic signals like location, demographics, and browsing behavior to tailor specific animal images to its audience. If users were interested in large dogs ...

That said, it’s undeniable that, for all the above reasons, programmatic still does have something of an image problem among B2B marketers. Educating marketers about the benefits of programmatic is ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space ...