“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at ...

The data demonstrated that smarter frequency management outperforms simply increasing ad exposure. Amazon Ads advertisers are seeing an average of $52,000 reinvested by using optimal frequency caps at ...

A lean data management strategy involves deconstructing ... where data is categorized into high, mid and low-frequency access tiers, can significantly reduce costs and improve system responsiveness.

The solution provides rich data signals to DSPs integrating frequency management insights directly into programmatic buying strategies before the bid is made. As a result, advertisers reduce ...

While frequency management may no longer be a favoured cause among advertising ... Comcast-owned European pay-TV broadcaster Sky commissioned an analysis of its customer data – and concluded that ...

Tenant organizations that wish to request frequency resources can do so by contacting the NEC installation spectrum management office, 538.7781/6030/8117, for the process and procedures.