“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at ...

What’s the future of frequency management? Agencies have a dream for a future – and a reality to deal with now. The dream involves walled gardens being broken down, being able to stitch together TV ...

The solution provides rich data signals to DSPs integrating frequency management insights directly into programmatic buying strategies before the bid is made. As a result, advertisers reduce ...

A lean data management strategy involves deconstructing ... where data is categorized into high, mid and low-frequency access tiers, can significantly reduce costs and improve system responsiveness.

While frequency management may no longer be a favoured cause among advertising ... Comcast-owned European pay-TV broadcaster Sky commissioned an analysis of its customer data – and concluded that ...