There are dozens of different candlestick patterns with intuitive, descriptive names; most also have a corollary pattern between the upside and downside. For instance, an “abandoned baby top ...

Descriptive analytics is rule-based—more ... to determine what is likely to happen in the future, based on prior patterns. Continuing with the ice cream example, predictive analytics can show ...

Descriptive strategies apply to any market, but behavioral marketing assumes you can predict consumer behavior based on behavior patterns, and such data may be difficult to collect. Depending on ...

PeopleImages/ Getty Images Descriptive analytics refers to the interpretation of historical data to better understand changes that occur in a business. Descriptive analytics describes the use ...