While much of that data is inexpensive, the cost of a data breach is not: an average of $145 per record, according to Ponemon Institute. That can really add up if you lose millions of records.

The tag, rather than having a visual cue, like dots, squares, or triangles, is actually a tiny RFID style antenna and data chip that can store up to 1K of data. This chip is accessed by induction from ...

Using tag management systems like Google Tag, enterprises and agencies lose visibility every time an ad-blocking, iOS, Firefox, or a privacy browsing (40% of them) customer or prospect visits ...