We interview Professor Kimberly Neuendorf of Cleveland State University to gain her insights on content analysis: what it is, when it is used, and ...

Content analysis is a research technique used in management, marketing, health and the social sciences to analyze verbal and written material. ... Advertising Analysis Examples.

A content gap analysis is a valuable type of market ... For example, I discovered that a content gap analysis for a brand strategy agency trying to position itself differently in its market wasn ...