Now that it’s out, what do these 'immersive ads' actually look like? Well, it seems they don’t look too different from efforts from other companies elsewhere in the gaming, and mobile ... that Roblox ...

In Grow a Garden, you – if you can believe it – grow a garden. There’s little complexity to the gameplay formula currently ...

Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox ...

Okay, color me intrigued: what would a Roblox birthday party look like ... things like items, cosmetics, or avatars (often in their own in-game stores similar to those in mobile apps) in exchange ...

So why is Roblox so interesting to people with money, and what does that tell us about games ... companies that do more than just video games, like Microsoft and Sony. Tencent, the most valuable ...