BYU’s Richie Saunders, great-grandson of Ore-Ida founder, inks March Madness tater tots deal
Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...
Jump on the tot train! BYU's Richie Saunders becomes tater tot king on way to Sweet 16
Some players thrive in a pressure cooker. BYU’s Richie Saunders prefers the deep fryer. The hard-nosed forward who fueled BYU ...
Ore-Ida Will Give Out Free Tater Tots in Honor of Star BYU Athlete Whose Great-Grandfather Founded Brand
To celebrate Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida has a tasty promotion ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
BYU Star Whose Great-Grandfather Invented Tater Tots Lands Perfect NIL Deal
BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...
Why is JJ Watt boycotting Tater Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...
Forget the tater tots — the BYU Cougars are moving on to something Sweeter
Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...