Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Roblox players loading into Walmart Discovered will now see a new storefront showcasing a small number of virtual items that represent real, physical products.

The multinational retailer has revealed two metaverse worlds developed in the game Roblox, namely Walmart Land and Walmart’s Universe of Play.

Roblox and Walmart have teamed up to change gaming forever, introducing a new layered way to combine e-commerce with billion-dollar monetization.

Walmart is playing a long game to build generational brand loyalty. Why it matters: The retailer is investing in immersive commerce like a virtual store called Walmart Discovered geared toward ...

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping.

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from ...