Marketing Dive2y
Walmart exec: Social, local and mobile are critical for marketing success
SAN FRANCISCO ? A Walmart executive at ad:tech said that by incorporating social, local and mobile into its marketing mix, the company is able to engage with consumers on a deeper and more personal ...
Yahoo Finance28d
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.
Marketing Dive10y
Why Walmart prioritizes Twitter for building brand reputation
SAN ANTONIO, TX ? A Walmart executive at eTail West 2014 revealed how the company breaks out its marketing and corporate communication social strategies, with the latter heavily focused on Twitter.