But developing a cohesive visual identity involves more than choosing colors; it requires a strategic approach to design that resonates with your audience. “Your visual identity tells the story of ...

The new visual identity includes a sharper wordmark, cleaner typography, bolder packaging and BodyArmor’s first brand icon. ... BodyArmor’s fresh design comes to life in “Choose Better,” a campaign ...

One of the foundational elements of the New School brand is color. Any visual communication—print, digital, or environmental—must employ our core brand colors to reinforce the university’s identity.

Today is the second part of Xiaomi’s Mega Launch and it has unveiled a new visual identity that includes a redesigned logo and new typography. The new logo was designed by Kenya Hara, a ...

The project to create and implement a new university logo and style guide was completed in November, 2014. The visual identity brand guidelines include the university logos, colors, graphics, ...

Designed by the in-house PepsiCo Design & Innovation team, Mountain Dew’s new logo has soft angles and citrus-inspired yellow hues that connect the soda’s color to sunshine. It also includes the year ...

Last year’s edition, set in Malmö, Sweden, was inspired by the Northern Lights, while the 2023 contest, staged in Liverpool, England in lieu of Ukraine due to the Russian invasion, was a fusion of ...

Courtesy of Snøhetta. Snøhetta, the firm that designed Norway’s new banknotes and the wayfinding and visual identity for Norway's National Parks, believes that “great design is rooted in ...

Bilan’s project for BrightSideGoods’ visual identity began to win awards, including the MUSE Award, NYX Gold Awards, and IDA Design Awards, totaling five awards for this project, helping Bilan ...