Design professionals also refer to a Z-pattern layout as a "backward-S pattern ... while common in advertising and other visual communications, is based on a general theory about eye movement.

There is a visual hierarchy and premeditated ... that follows the unifying structure. Source: 3 Design Layouts: Gutenberg Diagram, Z-Pattern, And F-Pattern The Z-pattern’s fixed structure ...

In fact, it’s the layout represents a hybrid of the F-pattern mixed with the Z ... UI Design for the Human Eye: Content Patterns & Typography. The e-book offers practical advice on visual ...