Davis (U.S.), has found that smart TVs send viewing data to their servers. This allows brands to generate detailed profiles of consumers' habits and tailor advertisements based on their behavior.

This is a value piece of data that all streamers, especially Netflix, use to determine the success of their content. Sarandos was asked about the significant percentage of viewing (45% of the ...

Take HyphaMetrics, a measurement startup that launched in 2020 to supply panel-based viewing data to brands, programmers and other measurement providers. The industry has come to a consensus that ...

Netflix’s small steps toward revealing its viewing data remain ahead of its rival streamers — which almost never disclose any hard numbers on their series and films — but the new “view ...

Photo: Netflix Netflix took a major step toward viewing-data transparency Tuesday, revealing audience consumption numbers for nearly every TV show and movie in its library — from The Night ...

although the data release is not aimed at helping advertisers target audiences. “We use third-party reporting because that is the traditional way advertisers verify viewing for payment ...