Telling the reader something is creepy doesn’t make them feel it. Using descriptive language to highlight the creepy details does. Does “big” mean the same thing as “massive”? Does “run” mean the same ...

An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and descriptive words to ...

In descriptive language, Alan had danced with two other women. Period. Using emotional language is fine when expressing positive feelings. “I love and adore you.” “You are marvelous.” ...

We can use this toolkit on any piece of text, to bring it to life. Let’s look at a piece of descriptive narrative writing, starting with the title: My day on the farm. Hmm, let’s start with a ...