Marketers can now automate workflows with data from all systems in the customer journey, not just CRM or MAP. Data-Model Driven Approach Data-Model Driven Approach SAN FRANCISCO, March 15, 2022 ...

The clinical trial industry has long recognized the importance of standardization in driving efficiency and ensuring data quality. Efforts ...

Retailers have a problem: average customer acquisition costs reached $226.38 in 2024—up 7% from the year prior—as digital ...

The value of identity data and AI "At the center of Atlas is the power of a unified data model. But until recently, identity data has been undervalued when it comes to enterprise security," said ...

Autonomous sourcing through a unified data model can deliver real-time supplier and market intelligence information that can be used to rapidly adapt to changing circumstances such as the impact ...

The SAP Business Data Cloud is a software-as-a-s ervice single platform that unifies your data and analytics needs and centralizes data from SAP and non-SAP sources into a unified semantic layer ...

Databricks, the Data and AI company, today announced the launch of Databricks LakeFlow, a new solution that unifies and simplifies all aspects of data engineering, from data ingestion to ...