Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

First, "Roblox" is introducing new "Rewarded Video" ads which will focus on offering full-screen video ads to users that would typically last around 30 seconds. Users would not be given a choice to ...

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Investing.com -- Shares of Roblox Inc (NYSE: RBLX) climbed 3.5% today after the company announced the introduction of a new video advertising format and a partnership with tech giant Google (NASDAQ: ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

These are full-screen video ads that players can choose to watch for up to 30 seconds. This way, they can earn in-game perks, power-ups or exclusive accessories. Furthermore, partnering with Google, ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...