Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.

The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 ...

Online master’s degree programs in marketing ... understanding elements of business and marketing and different types of marketing such as email marketing, content marketing and social media ...

With an online bachelor’s degree in marketing ... No matter the degree type, marketing majors can expect to study marketing strategy, consumer behavior and marketing research as well as finance ...