The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

The "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles" Roblox experiences will be separate entities and are still being developed. Both immersive experiences will launch later in 2023.

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