For Google, that means transcoding a single video into a lot of other videos. You can see part of this work yourself just by clicking on the gear for an 8K video, where you'll see nine total ...

ZEE5’s new transcoder, built natively for the Google ... the architecture behind the new tool is message-driven, meaning it can handle large amounts of incoming content with minimal publishing ...

Here’s how it works. On display at the 2013 NAB Show will be the Sencore TXS 8600, which offers high-density, multi-profile encoding and transcoding for real-time adaptive bit rate video streaming.