The study includes an elemental analysis which breaks down the product packaging into five design elements to determine how often and how quickly each caught consumer visual attention. The five ...

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The researchers examined over 1,000 consumable product packages from the largest supermarket chain in the U.S. and find that the simplicity of the packaging design is positively associated with price.

Special attention is dedicated to interventions utilizing visual design elements, gaze tracking technologies, and Region of Interest (ROI) methods for detection and management. Additionally, the ...