Player tracking data is the next analytics arms race in the NFL, and it's here. In recent seasons teams have held player tracking information on its own players, but never opponents.

Accurate Data: Google Analytics 4 server-side tracking will improve data accuracy, as companies may even be able to see100% accuracy for user data compared with the 80% to 90% accuracy that ...

Track assets in real time. For large fleets spread across vast areas, real-time visibility of asset location, status, usage, fuel consumption and maintenance needs is paramount. FMS and other ...

As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis.. On the ...

IP traffic analysis provides valuable insights into data flow across digital infrastructures. This article explores the essential tools and methods for tracking IP addresses and analyzing data ...

Cookie tracking creates data inaccuracy. ... She specializes in providing technical SEO, digital marketing analysis and management and accurate attribution and data analytics.

Two dozen US state governments have introduced bills around digital tracking and data privacy, with at least a dozen pending legislation. That includes Nevada’s SB220 which became enacted and ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...