Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users ...

The space, formally known as Gucci Town, is billed as a “persistent digital space” on the Roblox platform where visitors are encouraged to fully embrace their own uniqueness while also ...