Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...

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Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic logo, the supermarket demonstrates how simple design can have a big ...

The award for the Christmas advert most likely to make you feel emotional may have just gone to Tesco. In the annual ...

Tesco acquired hundreds of stores across the UK, introduced its iconic loyalty card, the Tesco Clubcard, and added clothing, general merchandise, and gas stations to its portfolio. Expansion also ...