Fed may only nuance much-maligned ‘averaging’ strategy
The Federal Reserve's widely panned and soon-to-be-revised "average inflation targeting" strategy may survive mostly intact ...
Layering Success: How To Target High-Intent Users In Google Ads
Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.
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How can B2B advertisers get their targeting strategy ready for 2025’s privacy pivot?
AI-driven optimization, identity-based targeting, and curated partnerships are reshaping B2B advertising strategies in 2025. Persistent, privacy-compliant identity frameworks will replace ...