Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

To stay competitive in today's rapidly changing business world, creating a culture of growth within your company is a ...

By praising successful employees in all-staff channels ... The same amount of increase in messaging about abilities inspired other workers to make 1.2 more calls a day. But the two kinds of ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...