How to Nail Your Product Messaging with This 8-Step Framework
Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.
Psychology Today6d
5 Mistakes in Messaging That Is Designed to Persuade
A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...
From Startup to Success: 5 Keys to Creating a Thriving Company Culture
To stay competitive in today's rapidly changing business world, creating a culture of growth within your company is a ...
Boost Retention and Sales: Seven Ways to Measure Your Messaging’s Impact
Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...
Marketing3mon
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the Fly
As marketers, we must adjust our messaging strategy to ensure our message is being ... that your customers use rounds out the engagement cycle. That is the ticket to success in marketing communication ...
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Study: Managers can boost everyone's productivity by praising successful workers in company-wide messaging
By praising successful employees in all-staff channels ... The same amount of increase in messaging about abilities inspired other workers to make 1.2 more calls a day. But the two kinds of ...