A systematic and thorough data analysis isn’t just a step in the segmentation process—it’s the lens through which you perceive the diversity of your client base. It allows firms to move beyond ...

Step 5 might seem to be the end of the process but refining a micro-segmentation solution is an ongoing process. The solution can be honed and improved by continuously revisiting the earlier steps ...

Segmenting your clients is a four-step process that is as much about you as it is about your clients: Step 1: Ask yourself some “big picture” questions Start by identifying some important details ...

The key steps to segmentation are: defining the target market, gathering data, analyzing the data, developing profiles of the segments, and selecting the segments to target. It is important to ...

Most coaching and consulting companies will tell you that one of the first things you need to do is look at who your clients are from an AUM/GDC perspective. Once this is done, then you need to ...

This post explains how via a six-step process. Jobs to be Done is a hot concept, ... However, I’m dismayed to see how people struggle with using the framework for market segmentation.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my travels as a strategy consultant, there is one constant among new clients: a lack ...

Retention-Based Segmentation Process. Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups.

She added that insights about the workforce segmentation process should be useful even beyond the pandemic. “One of the things we also like about this topic is that it has longevity,” she said. “While ...