AP 8 Key metrics to measure to optimise accounts payable efficiency A systematic and thorough data analysis isn’t just a step in the segmentation process—it’s the lens through which you perceive the ...

Segmenting your clients is a four-step process that is as much about you as it is about your clients: Step 1: Ask yourself some “big picture” questions Start by identifying some important details ...

Step 5. Rinse and repeat Step 5 might seem to be the end of the process but refining a micro-segmentation solution is an ongoing process.

Retention-Based Segmentation Process. Segmentation is the process marketers use to divide a large and diverse population of potential buyers into smaller, more homogeneous groups. These segments ...

Four Steps to Client SegmentationFour Steps to Client Segmentation Advisors who segment their clients can personalize their service, grow faster, and earn more. Here are four steps to begin.

The key steps to segmentation are: defining the target market, gathering data, analyzing the data, developing profiles of the segments, and selecting the segments to target. It is important to ...

Jobs to be Done is a hot concept, but how can you put it to practical use in segmenting a market? This post explains how via a six-step process.

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...