Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

Since the early 2010s, LeBron James and Stephen Curry have been the co-faces of the NBA, with one of the two stars leading the NBA in jersey sales every year except 2011-12 (Derrick Rose) and 2012-13 ...

Luka Doncic has been a transcendental player since he entered the NBA. He's already led a team to the Finals and made the All-NBA First Team five times. Breakin ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

As Stein also noted, Doncic is the first international player to lead the NBA in jersey sales for a single season. Golden State's star finished second behind Doncic after placing at No.1 last season.

For the first time in more than a decade, someone who isn't Stephen Curry or LeBron James holds the most-sold jersey in the NBA. On the Monday, the league announced that Los Angeles Lakers guard Luka ...