Stayfree, the sanitary napkin brand, sparked lasting change and broke down years of archaic thinking with its It's Just a Period campaign in India. Stayfree broke a years-old taboo with one awkward ...

Brand: Stayfree Brand owner: Johnson & Johnson Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: Feminine hygiene Media channels: Content marketing, Word of mouth, ...