The Staples Easy Button is virtually useless in the real world — effectively just a desk toy. But its fictional counterpart, featured in the company’s commercials, envisions a idealized button ...

Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with ...

Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting and ...

FRAMINGHAM, Mass., May 28, 2025--Staples brings back the iconic Easy Button, redefining what "easy" means for today’s modern consumer and workplace.

Staples Canada announced Monday the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what ...

Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based in Framingham, Massachusetts, announced the red button's comeback in a news ...

In celebration of the Easy Button's 20th anniversary, Staples is bringing back the beloved icon - a move that transcends nostalgia. First introduced in 2005, the Easy Button and its unforgettable ...

Redefining What “Easy” Means for the Modern Consumer and Workplace. FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — ...

In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy Button and its unforgettable ...