Under the right conditions, these traditional bass and muskie baits will catch way more species than you ever imagined.

10X Tough ElaZtech construction for extreme durability, even in the harshest saltwater environments ... or 3/0 EZ KeeperZ weighted hooks. 5 baits per pack. Made in the USA.

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have ...

soft plastic, or metal. Whether you are fishing in fresh or saltwater, the first step is to choose an artificial lure your target species is feeding on or is likely to eat. You should also choose ...