Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium ...

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. At the heart ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of ...