However, none of these comes close to my level of excitement for Skittles' latest creation in collaboration with Rita’s ...

Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable growth for the long-term. A 5% lift would represent a ...

NEW YORK (1010 WINS/WCBS 880) — Skittles wants its fans to not only “taste the rainbow,” but live in one, and is offering up a colorful and curated New York City micro apartment to the ...

To revive momentum for its core business, Skittles needed to bring salience and appeal back to its basic product proposition. We rekindled the love by leaning into years of "hate" around the flavor ...