This maritime theme led to the selection of a twin-tailed mermaid, or siren, as the logo, symbolizing the allure and mystery of the sea. “It’s the siren. She is not a real person, but we kind ...

Starbucks' iconic green logo is instantly recognisable ... an illustration caught his eye – it depicted a siren, a seductive twin-tailed mermaid from Greek mythology who enticed passing sailors ...