Tom Daley returned to school to learn energy saving tips from Gen Alpha – including ‘stop the yap and turn off the tap’.

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...

Beginning in the 1960s, generation after generation of Black students at the University of Oklahoma have publicly protested ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...