Step into Belange Mutunda’s home studio and you see mannequins and hangers displaying a wave of colorful fabrics and flowing women’s apparel. Sketches showcase her ideas, moving from a drawing ...

Shein’s success continues to be driven by its ultra-low price points and ultra-fast reaction to fashion trends. Credit: Shutterstock.

It’s clear why Shein has looked to re-enter India, where the fast fashion industry is projected to reach a size of $30 Bn by FY23, as per a Redseer report The first thing that we need to note is ...