Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the ...
In previous years, Share a Coke bottles displayed popular first names, nicknames and group names. Coca-Cola is hoping that the song lyrics will strike an emotional chord among consumers, particularly ...
After four years of featuring names on packaging, Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated ...