Segmentation analysis is extremely important to small businesses who tend to have limitations with their budget for advertising and marketing. Anand Mishra 10 Stories Monday January 21, 2019 , 7 ...

Unfortunately, most companies "segment" their market merely by using a category from a list of potentially numerous categories. For example, at a recent Forrester conference I watched an analyst list ...

McKinsey highlights an example of an Eastern European telecom operator that leveraged behavioral analysis to identify the most appropriate customer outreach channel and timing.