Right now, the seal is a simple ring design with ORCAA’s killer whale logo and text that reads, “Algorithm audited for accuracy, bias, and fairness,” with the date.

Designer Talia Cotton wanted to create an unbiased logo, so she put an algorithm to work. But that raised all kinds of thorny questions about whether design can ever really be neutral.

Why Search Algorithms Use Entities. One of the areas of search that’s getting some decent attention lately, though which is under-emphasized, is the idea of entities.

Ex Machina, directed by Alex Garland: In Ex Machina, a rogue tech billionaire uses data produced from search algorithms to created something that may or may not be a true artificial intelligence.