Sanrio has debuted My Hello Kitty Cafe on Roblox. The immersive experience, created in partnership with game development studio Rock Panda, enables visitors full control over their very own cafe ...

Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The ...

Licensing push stepped up abroad, and younger set courted on Roblox Sanrio aims to expand its licensing business, leveraging the popularity of Hello Kitty and other characters. (Photo by Mai Kitagawa) ...