Sales and Marketing must agree on the qualifying criteria—decision-making authority, compelling need, sense of urgency, and budgeting process—linked to each of those three stages. 3. Apply ...

Maximize conversions by tailoring content to each sales funnel stage. This guide provides strategies for crafting high-impact content at every step. Creating content for your audience involves ...

As a marketing sales lead book, "Imposters on the Zoom!" focuses on a clear, six-step blueprint designed to drive sales leads effectively. The strategies are presented in diagrams and easy-to-follow ...