A Personal SWOT analysis is a self-assessment tool that helps you understand your strengths, weaknesses, opportunities, and threats. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

Analysis can be biased by the people conducting it. Business is dynamic and the SWOT analysis should be updated regularly. SWOT analysis doesn’t identify a strategy for fixing problems.

A SWOT analysis can be carried out for different ideas and displayed in a matrix as seen in the diagram. Identifying strengths, weaknesses, opportunities and threats can also help decide on the ...