For instance, while prices for Azure and AWS are generally similar, Microsoft’s Azure Hybrid Benefit has made Windows Server and SQL Server workloads far more affordable to run on Azure ...

The upshot, they claim, is that customers face the devil's choice of migrating to Azure, or paying many times more to run their Windows and SQL Server-based apps on AWS or Google's cloud platform. The ...

Amazon's AWS has reported higher revenue and operating income for Q1 2025 than Microsoft's entire Intelligent Cloud segment.

AWS estimates half of the workloads Microsoft enterprise customers run on Azure would migrate away ... its intellectual property for Windows Server and SQL Server available to Amazon and Google ...