By using Roman numerals, it makes it easier for people to say that a certain team won Super Bowl XL, or whatever, without ...

While Roman numerals may be harder to understand for someone ... "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," Weston said to ESPN in 2014.

Roman numerals can be summarized ... "When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," NFL vice president of brand and creative Jaime Weston ...